November 18, 2024 – Brussels/Veendam: The breeding company Averis in Veendam has joined Breeders Trust as a shareholder.
Breeders Trust supports participating companies in the enforcement and compliance of breeders’ rights and contract conditions. The organization educates the international potato sector about the risks of using uncertified seed potatoes and informs them about the associated rights and obligations. Breeders Trust actively ensures that royalties are paid for the propagation of breeder-protected varieties and that trade is conducted within the applicable regulations. This contributes to the continuity in the development of new varieties with better and more sustainable product characteristics.
Marleen de Rond, Managing Director of Averis: “For 75 years, Averis has been the specialist in profitable and sustainable potato varieties. Today, we supply several varieties with dual resistances against Phytophthora. Our new strategy aims to strengthen our foundation, leverage the power of innovation, and broaden our horizons. For Averis, joining Breeders Trust is a logical step in light of this strategy.”
Corné van Beers, General Manager of Breeders Trust, warmly welcomes Averis as a new shareholder. “Enforcement activities are time-consuming and costly, requiring perseverance. Respecting breeders’ rights is not about competition but a shared interest, not only for the entire potato sector but also for society as a whole.”
About Breeders Trust N.V.
The current shareholders of Breeders Trust are 13 European potato breeding companies: Agrico, Cygnet, Danespo, Europlant, Germicopa, HZPC, Interseed, Meijer Potato, Norika, Schaap Holland, Solana, Stet, and now Averis. Additionally, 11 companies active in the grass seed industry are members of Breeders Trust. More information about Breeders Trust can be found on our newly redesigned website: www.breederstrust.eu
About Averis
Averis focuses on the development, propagation, and trade of starch potato varieties. The commercial and administrative activities take place from the headquarters in Veendam (Groningen). Averis has its own sales office in Visbek, Germany. Averis
offers a wide range of varieties and can provide growers with seed potatoes suitable for individual conditions. More information: www.averis.nl
More information for the press:
Breeders Trust N.V./S.A.
Corné van Beers General Manager
Tel.: +32 2 5036771
Mobile: +31 630992533
www.breederstrust.eu
Averis
Via Communication & Public Affairs Department Royal Avebe
Email: communication@avebe.com
Tel.: +31 598 665 400
